Childress Vineyard Proposal 2

/Childress Vineyard Proposal 2
Childress Vineyard Proposal 2 2017-12-30T02:03:20-05:00

The Current Situation

Childress Vineyards is a winery in Lexington, NC and is seeking a solution to increase awareness and non-premise sales amongst Charlotte’s millennial demographic

Proposed Methodology

Leverage EatWorkPlay’s 4 platforms of Social Media, Events, Newsletter, and Website to encourage millennials to buy both on and off-premise.

  1. Use Social Media as user’s first touch-point with product
  2. Brand EWP Mixer Events with Childress Vineyards name
  3. Leverage the EWP weekly newsletter to reinforce the concept of Childress Vineyard and why users should rally behind it
  4. Identify with the fun in Charlotte by showcasing Childress Vineyards as the official wine sponsor of EWP website’s PLAY Section

Qualifications

EatWorkPlay Target Market:

  • Male and female
  • Young professionals
  • Age: 22 – 37 y/o
  • Location: Charlotte, NC, 20-mile radius
  • Active lifestyle
  • Income $75K – $200K
  • Audience size 75,000 + users

Social Reach

  • Instagram – 53,000 followers
  • Facebook – 5,310 likes
  • Meetup – 5,000+ members

EWP Demographics 2017

Gender: 35% Male, 65% Female

Website Reach/Traffic 2017

·       Average # Users – 12,000+ users/month

·       Average # Sessions – 14,615 sessions/month

·       Average # Page Views – 19,000+ page views/ month

Interpretation – Each user comes to the website 1.5 times per week and every time they come they look at 2.4 pages per visit.

WHAT YOU GET

  1. INCREASE TOP-OF-MIND AWARENESS
    • With Original Content
  2. DRIVE SOCIAL ENGAGEMENT
    • Leverage our userbase to increase your social media following
  3. CREATE REPEAT CUSTOMERS
    • We only partner with restaurants we know our users will love!  You will not only create first time customers but repeat guests as well!
APPLY

Investment

TITLE PARTNERSHIP: $1,200/month (Value $3,000/month)

PACKAGE OPTIONS: 6-MONTH MINIMUM COMMITMENT

       I.         Social Media

o    1 post on our Facebook and Instagram account showing a Wine Tutorial of the Week with Childress Vineyards as the main ingredient (More than 50,000 users combined). Scheduled Bi-weekly

o    Video coverage of Childress Vineyards behind the scenes footage and/or tutorials & pairings will be added to our new YouTube channel for potential customers both inside and outside of Charlotte to view

      II.         Website

o    Rotating Banner Coverage on homepage of EWPCLT.com website

o    1 article created with Wine pairing including Childress Vineyards in the bi-weekly newsletter and posted on the EWP website

o    Website linked to Childress Vineyards content from EWPCLT.com

o    Quarterly Quiz for our users that will direct them to a Childress Vineyards product

     III.         Events

o    Title Sponsor for Monthly EWP mixers

  • 3 Social Media Posts – Instagram, Facebook, Meetup.com, ($2,100+ Value)
  • EWP will encourage establishments to carry wines by Childress Vineyards during EWP events
  • 2 Newsletter Inclusions (1 Main Newsletter Inclusions, 1 Event Inclusions)
  • The event will be published on our Website, Facebook, Meetup.com and Instagram highlighting your brand as our sponsor
  • Photographer and Videographer Gallery Made Avaliable to company as-is [no edits or changes without prior consent from artist and EatWorkPlay CLT] (upgrades avaliable)
  • Company signage at event (optional)
  • Opportunity for company staff member to address audience
  • Company logo present on all EWP event signage and online marketing materials
  • Opportunity for company to participate in swag bag drop and raffle giveaway
  • Tickets for 10 Company employees or guests to attend the event as VIP guest
  • Event Signage (upgrades available)
  • Insta-story mention during event
  • Company link out on newsletter prior to event

    IV.         Newsletter

o    Monthly newsletter opening subtitle will be “Poured by Childress Vineyards”

o   Monthly Inclusion of new Childress Vineyards releases and/or announcements

    IV.         EWP Hosted Gala at Childress Vineyards

o   Host Fall Gala at Childress Vineyards in October 2018, reinforcing engagement amongst Charlotte Millennials

o   Full event staff for check-in, management, etc.

– Photographer and Videographer (upgrades avaliable)
– Company signage at event
– Opportunity for company staff member to address audience
– Company logo present on all event signage and online marketing materials
– Opportunity for company to participate in swag bag drop
– Tickets for 10 Company employees or guests to attend the event – Event Signage (upgrades avaliable)
– Insta-story mention during event
– Company link out on newsletter prior to event

Presenting Sponsorship: $750/month

(VALUE: $1,380/monthly)

I.     Social Media

o   One monthly post on our Facebook and Instagram account showing a Wine Tutorial of the Week with Childress Vineyards as the ingredient (More than 50,000 local users combined)

o   Video coverage of Childress Vineyards behind the scenes footage and/or tutorials & pairings will be added to our new YouTube channel for potential customers both inside and outside of Charlotte to view

II.     Website

o     One monthly article created with Wine Pairing including Childress Vineyards in the weekly newsletter and posted on the EWP website

III.     Events

o    Presenting Sponsor for Monthly EWP events

Sponsor of #CLTMIXER Event
Company signage at event
Verbal “Thank-you” to company at event
Tickets for 4 Company employees or guests to attend the event as VIP guest
Company logo present on most event signage and online marketing materials
“Sponsored by” signage in one of the lounge areas
Opportunity for company to participate in swag bag drop and raffle giveaway
1 Instagram Post prior to event
Company link out on event newsletter prior to event
(Upgrades Available)

IV.     Newsletter

o    Monthly newsletter opening subtitle will be “Poured by Childress Vineyards.”

Drip Cake Bar wouldn’t be where it is today without EatWorkPlay CLT!

Tanner - Owner, Drip Cake Bar

We were so very pleased with the results of our first partnership!

Norsan Media has a great partnership with Eat Work Play, and we love tapping into their highly engaged young professional audience. Eat Work Play has helped us with great exposure with launching a new brand image for one of our radio stations – Latina 102.3 FM. We congratulate them on their anniversary and wish them many more!!!

  • Pamela Sanchez – National Sales Executive and Public and Community Relations Manager; Norsan Media
Pamela Sanchez, Norman Media

EWP really know what they are doing! Love their events!

  • Aline Decker, Sales and Events Manager