Jasmine Jordan: Fashion Icon and Philanthropist
By Brianna Melanson
Jasmine decided to host the event at WP Kitchen, a Wolfgang Puck restaurant in SouthPark after they showed interest in the Rakeem Christmas Foundation and found that her personality aligned with theirs. The goal this Thursday was to raise awareness and money for her boyfriend’s foundation which builds and refurbishes basketball courts in the Virgin Islands. Unfortunately, they had just been hit by the hurricane last year, so they need the help more than ever. The foundation creates a safe place for kids to have fun, make friends, and stay active.
Every July, the foundation hosts a Christmas in July for the kids. There are events leading up to an All-Star game for the best kid players from the Islands. Jasmine graciously provides the kids with Jordan sports bags and gift bags. She adds, “Just seeing the kids being happy and honored to get that exposure and being able to help pursue their dreams in basketball is really what matters.”
10% of the sales at WP benefited the Rakeem Christmas Foundation. I am pleased to announce that they raised over $400. The great cause was my excuse to indulge in their specialty pizza as well as order wine and dessert.
It is evident how passionate Jasmine Jordan is about her work and appreciative of her father for building this empire and making all of this possible for her. She wants to be able to eventually make the same philanthropic impact as he did. It is inevitable that people will automatically think of Michael Jordan when they meet Jasmine, and she is beyond proud of that. However, she says, “I think as I grow and evolve as a woman, and continue to identify myself in different markets in Charlotte, I will be able to build that niche and be able to stand on my own.”
Jasmine Jordan is an admirable woman, and I’m looking forward to seeing her empire, and philanthropic contributions thrive in the Queen City.
Even if you didn’t make it to the event, there is always time to help the kids benefited by the Rakeem Christmas Foundation. https://www.rakeemchristmasfoundation.org/