USNWC

/USNWC
USNWC 2018-01-08T13:43:15+00:00

The Current Situation

The United States National Whitewater Center (USNWC) is a recreation grounds with whitewater rafting, canoeing, kayaking, rappelling, rock climbing & more. USNWC is seeking a solution to increase brand awareness and new membership amongst Charlotte’s millennial demo.

Proposed Methodology

Leverage EatWorkPlay’s 3 platforms of Social Media, Newsletter, and Website to encourage millennials to think of USNWC first when interested in having fun in Charlotte

  1. Use Social Media as user’s first touch-point with USNWC
  2. Identify with the fun in Charlotte by showcasing USNWC’s highlighted events throughout the year on the events calendar of EWP website
  3. Leverage the EWP weekly newsletter to reinforce users to #GetOutside to the USNWC and why users should rally behind it

Qualifications

EatWorkPlay Target Market:

  • Male and female
  • Young professionals
  • Age: 20 – 34
  • Location: Charlotte, NC, 20-mile radius
  • Active lifestyle
  • Income $40K – $100K
  • Audience size 75,000 + users

Social Reach

  • Instagram – 48,900 followers
  • Facebook – 4,888 likes
  • Meetup – 4,350+ members

EWP Demographics 2017

Gender: 35% Male, 65% Female

Age: 20% 18-24, 47% 25-34, 19% 35-44

Website Reach/Traffic 2017

·       Average # Users – 12,000+ users/month

·       Average # Sessions – 14,615 sessions/month

·       Average # Page Views – 19,000+ page views/ month

Interpretation – Each user comes to the website 1.5 times per week and every time they come they look at 2.4 pages per visit.

WHAT YOU GET

  1. INCREASE TOP-OF-MIND AWARENESS
    • With streamlined organic content from the USNWC directly to EWP’s millennial userbase
  2. DRIVE SOCIAL ENGAGEMENT
    • Leverage our userbase to increase your social media following
  3. CREATE REPEAT CUSTOMERS
    • We only partner with brands that we know our millennial users will love!  We are confident that you will not only create first-time customers but repeat guests as well

Investment

TITLE PARTNERSHIP: $1,099/month (Value $3,000/month)

PACKAGE OPTIONS: 6-MONTH MINIMUM COMMITMENT

       I.         Social Media

o    2-3 Posts per month on EWP Instagram and Facebook to encourage EWP users to #GetOutside

      II.         Website

o    Rotating Banner Coverage on homepage of EWPCLT.com website

o    2-3 USNWC Events added to the EWP Events Calendar

o    Website linked to USNWC content from EWPCLT.com

    IV.         Newsletter

o    Monthly newsletter opening subtitle will be “Fun brought to you by U.S. National Whitewater Center”

o    2-3 USNWC Events added to the EWP Newsletter each month

Presenting Sponsorship: $950/month

(VALUE: $1,380/monthly)

       I.         Social Media

o    2-3 Posts per month on EWP Instagram and Facebook to encourage EWP users to #GetOutside

      II.         Website

o    2-3 USNWC Events added to the EWP Events Calendar

    IV.         Newsletter

o    2-3 USNWC Events added to the EWP Newsletter each month

Drip Cake Bar wouldn’t be where it is today without EatWorkPlay CLT!

Tanner - Owner, Drip Cake Bar

We were so very pleased with the results of our first partnership!

Norsan Media has a great partnership with Eat Work Play, and we love tapping into their highly engaged young professional audience. Eat Work Play has helped us with great exposure with launching a new brand image for one of our radio stations – Latina 102.3 FM. We congratulate them on their anniversary and wish them many more!!!

  • Pamela Sanchez – National Sales Executive and Public and Community Relations Manager; Norsan Media
Pamela Sanchez, Norman Media

EWP really know what they are doing! Love their events!

  • Aline Decker, Sales and Events Manager