Two weeks ago, EWP kicked off 2018 at the Opening Mixer at Suffolk Punch. It was a night of networking, conversation, and incredible food and drinks, all surrounded by the uniquely chill atmosphere of Suffolk. The event was sponsored by SouthEnd Dentistry, and we had a chance to sit down with the owner, Dr. Bradford Picot, who has been serving South End and the surrounding communities since 2009.
A: What makes SouthEnd Dentistry unique?
Dr. Picot: “When I founded SouthEnd Dentistry back in 2009, my vision was to create a comprehensive dental practice — one that has great energy to it, that’s funky and comfortable, but one that also combines a relaxing atmosphere with the highest degree of dental technology. As a practice, we excel in technology and offer services such as digital scans and CEREC milling,
which allows for same-day crown dentistry. Our dental rooms are outfitted with massage chairs and TVs. Because we are able to perform oral surgery (wisdom teeth extractions), orthodontics (Invisalign and Six Month Smiles braces), endodontics (root canals) and cosmetic dentistry, patients enjoy the convenience of us rarely having to refer out. When you combine patient experience, technology, and a soothing environment – I feel like that’s what really sets us apart.”
A: Describe your journey that led you to South End.
Dr. Picot: “My story really begins at UNC Chapel Hill [he was a Morehead Scholar], where I studied Business Administration and later attended Chapel Hill’s School of Dentistry. Afterward, I completed a general practice residency at Palmetto Health Richland Memorial Hospital in Columbia, South Carolina, which entailed extensive surgical and comprehensive treatment plan training. When I first moved to Charlotte, I was working for another dentist down the road in Dillworth. He was a phenomenal doctor, and when I first told him I wanted to open my own practice, he was very encouraging. My search led me to South End. It was already a booming area, and over the past eight years, I’ve been able to take part in the vibrant growth that has shaped the community. It’s been eye-opening to see the diverse group of people who have moved here from all over the nation. With all the opportunities in the city, I can’t imagine a better place to be.”
A: What do you like to do in your off-time?
Dr. Picot: “People typically think dentists are golfing on Fridays, but I spend a lot of my free time at CrossFit. I love international travel; one of my favorite places to visit is Africa, where I founded the UNC Malawi Dental Project, a mission project that’s in its 14th year providing free dental care. If my off-time isn’t spent traveling or with voluntary service, I’m usually home cooking or grilling with my friends and family and messing around on my saxophone.”
A: As a fellow TarHeel, this question is a formality. Do you think UNC will take the championship come March?
Dr. Picot: “Of course, hands down. We have a great team, a great coach, and we definitely have a shot to take it again this year.”
Dr. Picot’s commitment to the Charlotte community is clear, and his commendations speak to that. He received the Charlotte Chamber Young Professional of the Year Award in 2016, has a student locker room at UNC Chapel Hill School of Dentistry named in his honor, and has been consistently awarded “Top Dentist in Charlotte” since 2010, to name just a few. But Dr. Picot’s passion really shines through when he’s talking about his patients, and South End — his home. The years of service that Dr. Picot has given to Charlotte is evident; he loves this city and is constantly excited about the future of his neighborhood. If you’re ever in South End, Dr. Picot always loves seeing new patients.